Prospeqt
"Creative Edge" began as a visual exploration of how minimal designs still carry powerful impact. The goal was to redefine the boundaries of flat design by integrating depth and contrast without losing clarity. We aimed to give the brand a voice that felt both sharp and approachable — a harmony between bold structure and refined detail.
Logo Branding
Problems and Solutions
Sales reps ignored the lead-scoring feature because the dashboard buried it under three levels of navigation.
We surfaced live lead scores directly on the pipeline view, so reps see priority without ever leaving their daily workflow.
Design Process
We ran three rounds of prototyping with real users before locking the final visual direction.
Outcome & Impact
Post-launch metrics confirmed the new flow held up in production, not just in testing.
- SITE OF THE DAY 2024 (CSS)
- BEST US PORTFOLIO 2025 (Awwwards)
Typeface and Colors
Space Grotesk0123456789 !@#$%^&*_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
