Cashly
Lumen Drift was born from the idea of light in motion — fluid, adaptive, and ever-evolving. The brand identity translates illumination into a visual language of movement and depth. The goal was to design an identity that feels alive, guiding perception through glow and gradient. Each element reflects how light transforms space — subtle yet powerful.
Logo Branding
Problems and Solutions
Users abandoned the sign-up flow before linking a bank account, and support tickets about "where is my money" spiked every payday.
We redesigned onboarding around a single trust-building screen and added a live balance animation so every transfer feels instantly confirmed.
Design Process
We ran three rounds of prototyping with real users before locking the final visual direction.
Outcome & Impact
Post-launch metrics confirmed the new flow held up in production, not just in testing.
- SITE OF THE DAY 2024 (CSS)
- BEST US PORTFOLIO 2025 (Awwwards)
Typeface and Colors
Poppins0123456789 !@#$%^&*_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
