Scoop Analytics Analytics
Pure Realm was crafted to represent balance, serenity, and clarity through design. The visual approach focused on removing excess and letting purpose guide every decision. The brand’s aesthetic lives in clean geometry, soft gradients, and subtle tonal contrasts. Whites, neutrals, and muted hues formed the core palette.
Logo Branding
Problems and Solutions
Non-technical stakeholders couldn't read the existing charts, so insights never made it past the data team.
We rebuilt every chart around a plain-English annotation layer, so any exec can read the takeaway in one glance.
Design Process
We ran three rounds of prototyping with real users before locking the final visual direction.
Outcome & Impact
Post-launch metrics confirmed the new flow held up in production, not just in testing.
- SITE OF THE DAY 2024 (CSS)
- BEST US PORTFOLIO 2025 (Awwwards)
Typeface and Colors
Zalando Sans Expanded0123456789 !@#$%^&*_+
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
